It’s been a while since I wrote and the Founder Institute is to blame. I’ve been intensely refining my ideas to formulate a viable high growth business plan. My plan is still under wraps, but it sure will be a high growth business.

A few takeaways from the sessions so far -

1. Most important question for evaluating an idea – How big is the market and who is the biggest player, how much are they worth?
2. Confused customers do not pay
3. Your customer should be able repeat your message
4. Carefully understand the difference between a prospect and a customer. A customer pays
5. Figure out if your offering is a Vitamin or a Painkiller. Painkillers are always easier to sell.
6. Execution is key. Read Scott Belsky’s Making Ideas Happen.
7. Focus on your customer to make better products. Focus on the competition for new products. (Steve from PropertyGuru)
8. Deconstruct.
9. Niche markets!
10. Keep it simple
11. Order of importance. Customers > Employees > Shareholders
12. Focus. Focus. Focus.
    

I’ll add more in the weeks to come.